Kajabi’s new look and tone was built to match the creators who power it: bold, ambitious, and always evolving. I was brought on to help shape a brand that speaks directly to entrepreneurs turning knowledge into income. From a new site and app, to email, events, and digital campaigns, I helped relaunch Kajabi with a unified voice and a fire to match.
Our digital work became centered around our most successful creators and focused on inspiring and motivating new users to leave behind their reliance on social platforms to get paid, and to build an online business on Kajabi. A platform that gives creators and entrepreneurs the digital tools to build a real, reliable online business.
I led the writing for 10+ product launch videos, 12+ testimonial videos, 15+ email and affiliate campaigns, 3 major community event campaigns, a year-end wrap, and 100+ digital posts across YouTube, Reddit, Spotify, LinkedIn, Instagram, and Meta.
This fun content series highlights what makes Kajabi a better, more sustainable way to make money.
An example of a product launch video, landing page, email and digital assets.
Another Product launch video and email.
