Spend less. Smile more.

This evergreen platform was created to remind customers that Amazon has low prices on the everyday items they need most. But with so many competitors promoting cheap prices, we decided to demonstrate the convenience and joy of shopping low prices on Amazon. At Amazon, anytime is a good time to save.

What started off as a one off TV spot, quickly grew to become the value proposition across all of our brand retail work, including everyday value messaging, back-to-school, spring and summer sales, and our massive holiday campaign.