Spend less. Smile more.

This evergreen platform was created to remind customers that Amazon has low prices on the everyday items they need most. But with so many competitors promoting cheap prices, we decided to demonstrate the convenience and joy of shopping low prices on Amazon. While our TV spots leaned into the idea that at Amazon, anytime is a good time to save, all of our work funneled into the larger platform of Spend less. Smile more.

To sell in the larger platform of Spend Less. Smile More, we brought to life what the platform would look like out in the world.

We found efficiencies by creating montage film pieces and then breaking vignettes into individual stories that could run as their own spots.

We leaned into more hyperbolic and humorous scenarios for radio and social.

What started off as a one off TV spot, quickly grew to become the value proposition across all of our brand retail work, including everyday value messaging, back-to-school, spring and summer sales, and our massive holiday campaign.