The Amazon Beta Testing Program  

The 2019 Amazon Superbowl ad featured a group of unwitting celebrities testing out new Alexa-enabled products with outrages consequences. As a campaign extension, we launched the Amazon Beta Testing Program with a voice-controlled digital ad. The experience allowed viewers to control the International Space Station through Alexa, and at the same time interact with astronauts Mark and Scott Kelly. For this experience, we recorded their actual voices and crafted 6 unique scenarios the viewer controlled.

We also allowed people to test out Alexa in a virtual home setting. To date, metrics show a 135% lift in purchase consideration and an incredible 4% click-through rate.